Marula Coffee - Logo & Packaging Design

Marula - Coffee Roastery

Logo design, Brand Identity, Packaging Design

- Harvested from Heritage, Brewed for Bliss.

Rising from African savanna, Marula Coffee unveils a rich tradition inspired by the Sclerocarya birrea tree's luscious, golden fruits. With profound respect for the land and a dedication to preserving heritage, Marula Coffee scours the African landscapes to source the finest beans, meticulously handpicked at their peak of ripeness. Through ethical sourcing, fair trade practices, and support for local communities, Marula Coffee isn't just a beverage; it's a celebration of the land, its people, and the legacy of the Sclerocarya birrea tree.

- Brand’s Mission

Our mission is to celebrate the essence of Africa in every cup, crafting a bridge between the heritage and your daily coffee ritual. We are committed to sourcing, roasting, and sharing the vibrant flavors while honoring ethical practices and supporting the communities that cultivate our coffee, ensuring a journey of taste that embraces sustainability, tradition, and the soul of the African savanna.

- Our Challenges & Project Goals

Our goal was to create packaging that encapsulates the natural allure of the African landscape, using earthy tones and imagery inspired by the Marula fruit to establish a visually distinctive and appealing brand identity. This design aims to position Marula as a premium, culturally resonant choice within the market, inviting consumers to experience the essence of Africa in every cup.

- The Output & Impact of New Brand

The packaging design captures the natural allure of the African landscape, using rich and earthy tones, paired with the layers - inspired by Marula’s fruit, to create an inviting and distinct visual identity. After the implementation of the new brand identity, there was a significant increase in brand visibility, leading to a 28% rise in consumer engagement and interest. This increased attention translated into a 36% growth in sales over a designated period. Additionally, the brand's emphasis on ethical sourcing and sustainability led to a 18% increase in consumer loyalty and retention rates.

- Client Testimonial

Our new logo and packaging design beautifully capture the spirit of the Marula tree, embodying our commitment to African heritage and the exquisite taste of the African coffee. The messaging resonates deeply with our consumers, inviting them on a journey that celebrates authenticity and sustainability. The impact has been remarkable – our sales have soared, and the outpouring of positive feedback from our loyal customers has been incredibly heartwarming. We're not just selling coffee; we're sharing a piece of Africa's soul, and it's truly rewarding to see our brand flourish in such a profound way.

Maša Bednarek, Founder at Marula

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